Role : Graphic Designer & Marketing Strategist
Agrotis, a local greengrocer with a traditional brand, identified a key business challenge: a need to attract a younger, more diverse clientele. Their goal was to specifically target two high-value local demographics: university students and health-conscious gym members. The project required creating a targeted poster campaign to communicate special offers and build brand awareness with these new customer segments.
Students Welcome 10% Deal Poster
My Process
My process began with a strategic analysis of the client's objective and their existing brand identity. The challenge was to create a fresh, modern design that would appeal to a younger audience without alienating their established brand.
Dual-Campaign Strategy: I devised a two-pronged approach. First, a "Student Discount" poster to be displayed in-store, and second, a collaborative, template-style poster designed for placement in multiple local gyms, promoting a special offer for their members.
Concept Development: Using Adobe Photoshop and Illustrator, I developed several initial concepts that blended Agrotis's traditional, "fresh-and-local" identity with a more energetic and modern aesthetic.
Client Collaboration: The design concepts immediately resonated with the client, who found them highly appealing and required only a single, minor round of revisions to finalize the designs. This efficient process ensured a rapid turnaround from concept to delivery.
Local Gym Membership 10% off Poster
Outcome
The systems I implemented had a distinct and measurable impact on both the high-stakes B2B projects and the high-volume B2C content pipeline.
For the B2B initiatives, the promotional videos we produced were instrumental in the company's sales strategy, successfully helping to secure new corporate clients. The motion graphics project for the flagship course became a key marketing asset, contributing to a successful launch and strengthening the brand's visual identity.
The impact on the high-volume B2C pipeline was immediate and dramatic. The new workflow led to over a 40% reduction in average video turnaround time. Most significantly, by standardizing templates and streamlining the feedback loop, we reduced the average number of revision rounds from 3-4 per video down to a single, final review. This optimization virtually eliminated production friction and freed up hundreds of creative hours across the team each month. The entire system became the standard operating procedure for all future video production at the company.
