Main Version
Role : Brand Identity Designer & Strategist
Nails Hall was a brand new salon preparing to launch for the first time in a competitive local market. Their vision was to establish a brand synonymous with luxury, elegance, and minimalist sophistication. The primary business objective was to develop a complete, market-ready brand identity from the ground up and create the initial marketing assets needed to announce their grand opening and establish a strong, professional presence from day one.
Business Card Mockup
My Process
My process was a deep, collaborative dive into the client's vision, supported by extensive market research and a meticulous design methodology.
Brand Discovery & Strategy: I began with an in-depth consultation to fully understand the client's desired brand ethos. This was followed by extensive research into the visual styles of both local and global competitors in the luxury beauty space.
Identity Creation: The core of the brand was built around a custom "Cappuccino" color palette using official Pantone colors, chosen to evoke feelings of luxury, trust, and relaxation while ensuring premium print-friendliness. I developed a custom "Nh" typographic monogram and selected a primary brand font that complemented the elegant, minimalist aesthetic.
Asset Development & Execution: Using Adobe Illustrator, I began by presenting ten initial logo concepts. Through an efficient, collaborative process, we arrived at a final design in just one round of revisions. Once the core brand identity was approved, I applied it cohesively across all deliverables: a premium business card and the official social media launch post. To ensure the client could fully visualize the brand in action, I provided high-quality mockups of the logo on signage and digital platforms, as well as a professional mockup of the business card.
Social Media Post Final
Social Media Post V1
Outcome
The client was extremely pleased with the final, unified brand package, immediately embracing the new identity and color palette. All assets were delivered ahead of schedule, providing the client with a complete, professional, and strategically aligned brand system, perfectly positioning them for a successful launch. The key success was the creation of a cohesive and luxurious brand world that precisely matched the client's vision and elevated their market positioning before their doors even opened.
Social Media Story
Logo White Version
Logo Black Version
Logo Only Graphic Version
Logo Typography Version 1
